Managing customer acquisition is a key objection for retail banks. There is need to improve effectiveness and productivity steered at better prospect conversion scales, increased wallet share, reduce cost of acquisition and lower portfolio risks. Consequently existing strategies and systems to define the latest prospect, engage and then next need revision. Customer Acquisition Management solutions aim to address this by focusing on evolution intelligence rather than primarily on process computerization.

Process intelligence is driven by leveraging predictive analytics for client profiling and personalized offers, upgraded user interaction models based on heuristic assay and command driven process framework. The solutions cover all the processes under the scope of needs analysis and account opening for boosted channels such as branch, contact center and mobile auction force.

WTM has partnered with various technology partner for delivering finest of breed solution on industry leading technology floor to customers. The partnership provides trade banking customers with next generation customer cardinal needs analysis, actionable customer sageness, contextual information dissemination, guided service delivery and decision support engine. End result: superior success with conversion scale, reduce conversion costs, reduced risk without losing the wisdom of retaining the right customers and growing their consistancy